How to Optimize Your Keywords

How to Optimize Your Keywords


Hello, in this short video, we’ll show you how to improve your site’s SEO by having a closer look at
your keyword usage and how it’s effecting your site in the search engine rankings. Whether single words, or complex phrases, getting the most out of your keywords is still vital to search
engine optimization, helping potential visitors who are searching for content like yours to actually be
able to find you. Now because historically it has been the bedrock for SEO, and thus the bedrock for
everyone under the sun optimizing, stuffing, and trying every trick in the book to capitalize on, search
engine algorithms have evolved over the years to combat abuse. But that’s not to say that keywords are
dead. It’s just that the old way of tracking them is dead – while they’re importance is still very much
alive. Their is still the clues you leave like breadcrumb so that your lost user can find you but barren in mind they aren’t set stones If you done your research and known on specific keywords you like to leverage grade. But it would be a great mistake to stick with those keywords at all cost when for instance other keywords and keyword stats are doing a better job of driving traffic. i.e. to say don’t be afraid of your keyword efforts evolve as you learn more about the visitors and what brings them to your site. That’s the art of fine-tuning keywords and getting most of the addictive SEO affects. Let’s look at a real world example here. After we run our website on SEO Site Checkup, we see that there
are a few issue involving keywords. The Most Common Keywords Test analyzes your site and tell you
which keywords are used most, and how often exactly. In this case, there is likely no optimal keyword density, but that’s not necessarily bad, since again search engines have evolved in recent years beyond using keyword density in their metrics. The main thing we want to look look at here, is to ensure that the keywords we are using reflect the general topic of your site. And even more importantly, we want to make sure
that they are used organically, and with proper grammar. In this section, we can see that these keywords that we’re using most often aren’t in our title or meta
description tags. Assuming that we are targeting these keywords, we want to fix that in our site’s code
by adding a title tag that contains one or some of those keywords. As well as a meta description tag. Both of these tags are in the header section of your website’s pages. The keywords cloud here is just a convenient visual representation of the keywords on your site, and their relation to other text or keywords. And in the related keywords section, you’ll see how your URL is ranked according to certain keyword
sets. All of this is worth keeping an eye on, and adjusting the text on your site if necessary. For instance, if you’ve been targeting keywords that are far too popular, or are too expensive for ad campaigns, then it’s
worth re-thinking them, targeting different but related keywords that are more likely to find an audience, and making sure the text on your website is adjusted accordingly. Be sure to check out our article library for more in-depth knowledge, and detailed information on
selecting the best keywords for your site. Whether you’re a beginner, intermediate, or advanced, you’ll find a wealth of information on best keyword practices, so you can put together a solid keyword targeting
strategy that works for you.

One thought on “How to Optimize Your Keywords”

Leave a Reply

Your email address will not be published. Required fields are marked *