How to Overcome Procrastination In Your Small Business

How to Overcome Procrastination In Your Small Business


– Good morning Tampa Bay and around the world. I’m Denise O’Berry and I help solo professionals
and small business owners do the right things to grow their business and improve their cash flow. Welcome, welcome to you. Today we’re going to tackle
the topic of procrastination. Procrastination is
truly a business killer. If you’re joining me live here today, please make sure and say
hello in the comments, I’d love to hear from you
and if you have any questions or issues you want to
discuss during this show, just leave them in the comments too and we’ll tackle ’em as we get to ’em. Now, don’t forget to like my page so that you’ll know every
single time I go live. Right now it’s every single
Monday at 11am Eastern time but if you like my page you’ll
make sure and get the notice. So enough about that, let’s go ahead and dive into
this topic of procrastination. Now procrastination isn’t just about surfing around social media,
reading other people’s posts, commenting on ’em and things like that, procrastination shows up
in a lot of different ways and in your business it’s
interesting how it can show up. I’m going to talk about
three examples today where I’ve seen procrastination show up and what you can do about that. So first of all, let’s talk about what is the cause of procrastination
in your small business. Well, one of the biggest things is fear. Now that can be fear of failure, or it can be fear of success, yes, absolutely, fear of success. What if I take the wrong action and every thing explodes
and I have too much business and I don’t know what to do with it? Well, yeah, that can happen
but you will overcome it, and that’s a good thing in your business. Or fear of failure, what if I do it wrong? Well you know what? Everybody fails, everybody fails, it’s just the way to learn
lessons in your business so you can move your business forward. Now another issue that
causes procrastination in small business is perfection, wanting everything to be
perfect before we move forward. Well, perfection is really a
true killer of your business because nothing is ever perfect, nothing. It’s better to be done than to be perfect, don’t forget that, it’s better
to be done than to be perfect because if you wait for
perfect, it’s never gonna come. So let’s talk about some examples of where perfection has shown
up in people’s businesses and what they can do about that. I was talking with a
gentleman the other day in one of the groups I belong
to and he was so tickled. He had taken the time, several
days as a matter of fact, to go through and identify
his audience, his purpose, set up some goals and some actions tasks to go with those goals. Now you know me, I am big,
big on action planning, so I was really thrilled to
hear that he had done that but he didn’t take the next step. So the next step would
be to work on each one of those action tasks and move forward. Instead, what did he do? He took all that stuff that he wrote down, his purpose, his goals, his action steps, and spent hours putting it
into a beautiful graphic using some tool that he has. Folks, that is procrastination
in its purest form. There was absolutely no reason for him to go ahead and put something
in a pretty graphic. What did it do, what did it gain him? It’s a staller, it’s a business killer. It’s going to keep him
from moving forward. So I told him, phooey
on the pretty graphic, start working on your action steps, move forward to get things done, that’s the key, that’s
gonna make things grow and work and give you
a sustainable business and ultimately, some decent cash flow. So that’s example number one, a true procrastination in progress. Now here’s another example, there’s a small business
owner that was talking about wanting to start using video, you know, video is all
the rage today online and it’s not gonna get any less popular, so it’s a good idea for
you to embrace video. So, I was really tickled to hear that this woman wanted to start
doing video in her business but the question that she was asking, was a procrastination question. She was saying “what kind
of equipment should I get “in order to do this
video in my business?” She wanted to make sure that
she had all the right stuff, ready to go, so that
when she did her videos, everything would be perfect. Well, one of the things I
told her, is you know what? Just start where you are. Every single person these
days has one of these, right? And those things all have cameras, so you can start with your smartphone, whether it’s an iPhone or an Android, it really doesn’t matter,
you can start with that and then move on as you grow and grow forward in your business, as you get better at your videos, as you want to get a
little bit more complicated and beautiful in your videos, you can grow into your
different equipment, you don’t need to start out
with tons and tons of equipment. Number one, it’s costly, and if you decide not to
move forward with video, which many, many people have, then you’ve bought all of this equipment that you don’t need. On top of that, it stops
you from getting started and that’s the key, just get started. I’ve been doing video now for, oh gosh, I think it’s at least five years, and some of my videos
are truly cringe worthy, I look back at some of the
older ones and go oh my gosh, and now today even,
they’re still not perfect but I’m getting things done, I’m sharing my message with the world, and I’m helping small
business owners like you, get things done in your business. So don’t let an idea about
something for moving forward that you want to implement in
your business, keep you stuck, just because you’re doing research, you can research, research, research, and research sounds like
it’s keeping us busy and we’re making progress in our business but research doesn’t do that,
all research is, is activity and now I’m not claiming that
research is not a good thing because it is, and you
have to do a certain amount of research in order to
have a successful business, but there’s a point in
time where you have to stop and just move forward and remember, that perfection isn’t the goal, getting it done is the goal. So you want to make sure
that you move forward in your business, not get stuck
in that little hamster wheel of perfection before you do move forward. Now here’s another example for you. There was a gentleman in another of my groups, he was funny, he said he had spent the last
two weeks doing some research. Now what he wanted to
do, is he wanted to learn how to do Facebook ads himself because he felt like it
would help his business and I wholeheartedly agree there, yes, Facebook ads can help
just about any business and in today’s world, where
organic traffic to your website is really, really hard to come by, then Facebook ads is the way to go but what he had done, is
he said that he had spent the last two weeks reading
and watching and listening to everything he could so that he could learn
everything he needed in order to do Facebook ads so that he could decide
which training to take. Now I said, hmmm, why is he reading and
learning all this stuff, if he wants to take some training? Doesn’t make much sense to me, that is just procrastination
about making a decision, about what you want to do to move forward. So I told him, I said “why
are you taking so much time “doing this, it doesn’t make any sense “if you’re going to take
some training anyways? “Just find two or three
experts that resonate with you, “decide which training you
want to take and take it.” Well then that got us
to the underlying reason behind all of his research. I come to find out he had, in the past, taken a training on a different topic and once he signed up for it, he realized that he didn’t resonate with the instructor at all and part of the instruction
was audio instruction in addition to written instruction and he couldn’t even stand
to listen to her voice, so he couldn’t finish the training. So he let that be a stumbling
block for his next task in finding the training for Facebook ads. You know, like I said,
we all make mistakes and you’re going to make mistakes, I still make mistakes quite
frequently as a matter of fact, just get over it and move forward. So, like I told him, find
two or three experts, see if they resonate with
you and then take the action, pull the trigger, get it done, don’t let procrastination kill you. He spent those two weeks
reading and researching. Time is so, so critical and not an abundant
thing in our daily lives, particularly as small business owners, so you’ve got to narrow it down
as much as you possibly can. Now these are just three
examples of procrastination and how it can stall your business, and you don’t want that to happen. So here’s the couple of
things I want you to try when you’re getting
stuck in procrastination. First of all, you need to make sure that you recognize it as procrastination, that you’re just carrying on and carrying on doing this certain thing instead of actually doing the thing that’s gonna get you the
outcome that you want. So first of all, step back and say wow, is this procrastinating? Am I procrastinating
about doing something else and is that why I’m doing
all of this activity? Or does it have a specific purpose? So you want to question the
purpose of what you’re doing and see if it’s really gonna contribute to the outcome that you’re expecting. Now secondly, what I want you to do in order to actually move
forward, is take one step. Just do one thing to
move yourself forward, take one step at a time,
even if it’s just a step that takes you five minutes to do, and you’ll be amazed that
once you take one step, you might take the next
step and the next step but even if you just take one
step towards your objective or your specific outcome
that you’re looking for for that particular task that
you’re procrastinating about, then you’ll move yourself forward. It just takes one thing in
order to move yourself forward and if you can only take one step today and it’s a small step, that’s okay. Take another small step tomorrow and amazingly enough, soon
you’ll be at your outcome but don’t forget to keep
your eye on the prize because the prize is really important, whatever that prize is that you’ve identified for your business, but take one step, that’s
my first tip for you. The second one is set a time limit. If you’re doing research
on a particular topic, don’t just let it roll on day after day, after day, after day, because that is truly
gonna kill your business because when you’re doing
research on something, guess what? You’re not doing something else that’s really important to your business, so set a time limit for it. It could be an hour a
day for a couple of days, it could be an entire day and that’s it, then you’re gonna stop, but give yourself a time limit, impose those boundaries and believe me, you’ll have enough
information to move forward and if you discover, as you move forward, that you don’t have
quite enough information, that’s okay too, you can
just stop for a second, go get the information you need, and then proceed to move forward. Remember, perfection is not the goal here, production is, okay? Done is better than perfection,
always remember that. So those are the two things
that you want to make sure and do if you’re stuck in procrastination. You want to take one step and you want to set a time limit. Now I’d love to hear how you
struggle with procrastination, so when you have a minute,
if you will put your thoughts in the comments, I would
love to talk to you about it. It’s so much fun when I have conversations with small business owners like you and I really enjoy it. And that’s the show on
procrastination for today. Remember the key is shifting your focus and if you need additional help, I would love for you to join
my free mastermind community right here on Facebook. The link is up above but it’s located at idea to done, it’s Facebook.com/groups/ideatodone and I would welcome you to come in there and we’ll help you with your issues too. Thanks so much for joining me today, don’t forget to like my page so you get future notification
of all my live videos and I’d love it if you
would share this video with a friend who needs some help. Thanks so much, you have a great week, and I’ll see you next Monday.

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