How to Scale and Outsource Your Freelance Business

How to Scale and Outsource Your Freelance Business


The last step to turning
your hobby or your passion into a profitable side
hustle that you make money off of is to, once you’ve
done everything I’ve talked about in my prior videos, automate your business and
scale your business out. Now, this gives you more
freedom to do other things so you don’t have to spend so much time managing your business. So, with me after I would
say it’s probably after the first year or so, probably
a year and a half, two years into it, I
began to grow my business. So, I brought my brother in
to be a second camera person which allowed me to charge
clients more rates, right, as I mentioned in the other
video, and I was also able to provide better service for my clients. Then, the next thing I did
was, I hired freelancers, other freelancers from online, right? So, before that I was
editing all the video myself and this was very time
consuming because I had a job and I didn’t have time to do all of this. So, I just went on sites like
UpWork.com or what have you, and I got other editors,
I ended up getting two video editors that I worked with. So, my process was basically
I would go to an event, or I mean or to a client’s
event or whatever, let’s say the client
hired me for an event, I would film that event, come
back home, upload the video to Dropbox, then send the
Dropbox video to my editors. I had one editor who was
based in North Carolina and a second editor who was
based in San Diago, California. Alright, so I had two editors
and these were professional editors just freelancing on the side and their rates were actually pretty low. One guy was actually a
graduate of USC Film School, which is like the Harvard
of film-making, alright, but he was only charging
$25 an hour to edit. Now, mind you, I was charging my clients $75 an hour to edit film. Alright, so at this point
I was charging $100 an hour to film a video, and
for each hour of video, if it was one camera I
would charge them basically three times the cost of
editing, per one hour. So, basically, for every
one hour of filming I would charge them
three hours of editing, that was the estimate I would give them. Alright, so if I had one
hour at $100 an hour, I’d also add in an additional
cost of $75 an hour for three hours to edit the film. So I had a $50 margin on editing costs, which was pretty good, pretty profitable. So, my editors, I would
send them the video footage, their rates were, for some
people that were high, $25 an hour, but to me, I was making money because the customer
is paying $75 an hour, so I’m basically playing middle man. Making a $50 margin for not doing much. So, I’m just going there, film the video, send them the raw footage,
then just continue with the other stuff, my other
entrepreneurial ventures. Then, I was even making more
money when I had two cameras. ‘Cause I would charge them,
for every one hour of filming, I would charge them four hours of editing, when there were two cameras filming. But this was very, very
profitable, so I was able to scale my business and automate this. Now, the issue I did have,
though, with some freelancers is that, since this is not their business, they didn’t really keep track
of time, so, for example, I may have filmed raw footage
of a client and sent them the footage and the client
is expecting the footage in a week or in two weeks and
the freelancers would take two weeks or three weeks, or
forever, to edit the footage, to a point sometimes I’d have
to end up doing the footage myself because the freelancers
weren’t really responsive. You know, so that’s one issue
you may have when you try to grow your business to other freelancers and bring other people in. But, it was very good for
me because having my brother in allowed me to basically
have more freedom, provide better service, and
bringing in the freelancers allowed me to basically free
up my time to do other things.

One thought on “How to Scale and Outsource Your Freelance Business”

  1. What promotional methods have you had success with? I run a web design/development business and don't have a problem closing $1k+ per month but making the jump to $2k and $5k is proving to be difficult. Any suggestions for what might be worth trying?

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