KM practices of select industries

KM practices of select industries


Now I would refer to a survey that was conducted
in 2011 and this survey was conducted on a number of Indian companies at least a 20 companies
and many of them are multinational companies which offer having on their offices in India
and these these are survey reports suggest that what are the various regions because
of which are IT companies have gone far implementing knowledge management system in the organization Now these are companies including both Indian
and the companies from our other countries like we have a Accenture we have Cognizant
we have Oracle and IBM and these are the not Indian companies were similarly TCS CMC and
Wipro which are available Indian companies so if you look at this are the data were collected
from major IT industry which include Tata consultancy CMC Labvantage Wipro Infovision
Compare RS software Cognizant Usha Communications Sathyam Accenture Java Soft Infosys HCL Oracle
and IBM Now look at this IT companies they have big names in the industry doing a lot
of work including developing new products and systems and also outsourcing a lot of
work for different clients in India and abroad Now if you look at the reason for which they
have been able to launch KM systems in the outpaces include like the first and foremost
a said so that they are able to compete with the competitors Now another objective was to retain and satisfy
the customers and also to ensure that they are able to retain talents and expertise similarly
it also development new product and services So if you look at new products and services
many companies have been able to go far it similarly if you look out image many Indian
companies have been able to brand themselves okay as a good company which is very very
reputable with the use of IT systems right Similarly they will have been able to retain
people are employees following this kind of systems not only for retention of the customers
but also retention the employees so in that way they have been able to see that the key
employees are nor not last so that you can say that yes Now the various objectives far
which are these IT companies have launched a knowledge management system And the organization include that be more
competitive in the process okay able to retain customers and talent development the new systems
and practices increase their image see that they are not able to lose talented people
in the organization so on various fronts you can find that yes KM system been able to help
them process and now and then the important factor was that how there will required knowledge What are the different sources through which
they are able to get knowledge you know the most organization have their websites almost
all except one or two are organization they also try to use research channels so they
also use the competitors as a source of acquiring information and they also used internal communication
systems and if you look at internal communications system passes trade and websites These are the three major sources of knowledge
equation far most of the organization that you can find that yes knowledge is acquired
through developing good internal communication system using an IT enable system similarly
they have been able to use their websites extensive to create knowledge to communicate
knowledge these websites also have repositories with the knowledge is made available to the
employees That they have a access to knowledge and they
also created a good user interface to access the knowledge right and there are some other
sources that they use like portals blogs and other sources are but that is not very effective
in many IT companies the most important sources are actually few back it you will find that
is website and a good communications system and there then own source that is passes take
the systems and processes is there created And then how there to make use of this system
processes to acquire knowledge Now third part is that how this the knowledge
management systems have been able to help them to be more creative and noting in the
process right Now if you look at most of the companies they have been able to the generate
a lot of ideas okay but only collecting ideas from different stakeholders was not enough
in the processive is also try to see that the idea that is coming from various sources
okay is being used in the organization okay It could be related to market process innovation
it could be relate to product innovations it could be related to anything so when we
going to use knowledge management system you want to see that how people are going to be
more creative and innovative so they are going to use different kind of sources to create
knowledge this more creative knowledge which is captured and kept in the repositories How there going to make use of this repositories
to create new knowledge so if you look at the results most of the companies almost all
the companies have been able to come out with new ideas they have also implement these new
ideas in the organization to be more innovative in the processes in the systems are a with
the help of these ideas are which have implemented the organization They have been able to create better organization
more innovative organization and they have also been able to create innovations in the
systems and processes to help delivery better quality products with reduce costs and improved
efficiency and this kind of things and that is why you will find that yes they have been
able to minus ideas which has come out of the knowledge management system that have
implemented it very well and they have been benefited out of it also Now you look at it it looks very purely technical
information that yes the ideas being coming out and the people and then you are going
to implement these ideas to get benefits but if you really want to have a good knowledge
management system in IT companies you have to see that you need to create architecture
a system a good KM system place get And management system make sure that remember
that we talked about have user interface that is the first stage in the seven layers now
you have to create a better platform through which you can have a access policies and that
is a technologies is going to be used and you also need to ensure that it is consistent
and the formation is reliable you are able to access the required information okay as
a employee And you make sure that your make able to make
use of the information that is available with the repositories so that if you going to create
knowledge management system in an organization you have to ensure that these things that
the knowledge that is created level and valid people are going to use relevant information
or allowed to make use of it and you have to get better user interface for access of
the knowledge Now the target whether it is employee are
the customers and investors okay and has to be taken into consideration when you are create
system so make sure that all the stakeholders have access at different points of time okay
of the knowledge management system and it is possible only when you have a commitment
from the top management because it is very very crucial for a developing good knowledge
management system Ultimately the resources the burden the commitment
the leadership support is coming from the top management system and that is why it is
very very important to get the resource leadership and commitment commitment from the top management
actually to ensure that you have a good knowledge management system Now another issue is that today we are talking
about knowledge economy okay and workers are also called knowledge worker how you are going
to manage knowledge workers in knowledge economy because if you look at knowledge workers they
have experience they are a very very innovative creative and then you have to see that how
these experience and creativity which is available in the farm tacit knowledge transformed into
is explicit farm Which can be leveraged for producing goods
and services which are very very innovative in nature and through which you can rebenefits
see that we are talking about competitiveness we are talking about globalization and we
also talking about knowledge economy the knowledge economy basically with say that the most important
and valuable asset in the knowledge economy is the knowledge And the knowledge is going to drives performance
okay the knowledge from experience innovation and creative the of the employees okay so
the idea is to that how we are going to transform them into explicit farm so that you can come
use them to create new products and services and in order to that what you need to do is
you have to see that how these personal experiences is being captured That is the tacit knowledge of that people
who have long experiences to know about that the things and how to do they are very very
good in processes okay so how led to capture SAS and apply them and that basically a talks
about the role of the knowledge developers who are going to communicate with experts
and see that how the expertise could be transformed from tacit to explicit So they are responsible for capturing then
you also need people who are going to evaluate the relevance and validity of these knowledge
to what extent is going to be useful then you were you are going to see that you have
developed system architecture through which people are able to make use of this knowledge
and similarly also need to say that you have a system far knowledge sharing and dissemination That how the knowledge is going to be communicated
across segments across stakeholders within the organization so that it helps you to solve
problems and you are able to add value to the business and that becomes a very important
point today Now will discuss the major issues which is
being face by Indian organization right and the most important is that you did to look
at the employee itself which is very very behavioral natural that is where personality
and professional attitude of the knowledge worker comes into the picture okay See each
employees is different it has its own psycho physical nature that is called as personality So that you have to see that the needs and
expectations of the employees are different in a knowledge economy right employees those
who are knowledgeable those can perform effectively were efficient they have certain norms value
systems and also certain expectations from the organization so you have to see that how
you are going to ensure that the needs and expectations of the employees are going to
be fulfilled in the organization In general so what you need to do is that
you need to see that how can align these personal and professional growth with the corporate
because if employees find that yes this knowledge management system is going to help them to
grow personally and professionally probably that would be more interested to go for this
kind of things they would access knowledge they will try to learn from a new try to gain
experience with a will use at the job And how this is going to be aligned with the
goals and objectives of the organization so that you are able to achieve your goals into
profit market share whatever it is So you need to see that what needs in order to to
develop and attitude of collaboration and its hearing okay as I have told you that one
major problem with Indian organization has that were employees are not ready to share
the knowledge with other may be they have a feeling of insecurity
And that is why they are not reluctant are reluctant to share their knowledge but probably
we have to understand and tell them and also communicate the importance of sharing knowledge
with each other and how to going to benefit not only the person but others because in
a collaborative environment when you are going to share a knowledge with others the other
person also going to collaborate and share his knowledge with you In that way other both the persons are going
to benefit it and that is the outcome of the collaborative sharing it is mutually beneficial
and that is why it is important to make them understand the importance of collaboration
and sharing so that they come out and the you and the important point here is that you
also need to create a culture for knowledge sharing and also you encourage team building
you also make it a part of the performance of file system that talked about it okay You are you also need to link it with the
reward probably these would things would help them are motive them and encourage them for
knowledge sharing and ready to collaborate for these kind of things okay and they also
need to see that you are able to develop the critical competences which is required okay
in order to see that how they are going to make use of knowledge or information that
is available repositories to be more creative and innovative okay So that you need to develop of these creativity
for which you need to develop certain are training and development program so that they
are able to develop themselves personally and professionally and then develop both competences
which are required by them to be creative and innovative Similarly you also need to
make them understand that how their work is going to affect the business What they are doing What kind of objectives
they have In what way they are going to contribute to the business These are very important so
if they have a good understanding of the business because his a part of the business what will
happen they would ready contribute provided they know how their contribution is going
to affect in the which is okay Similarly you also need to understand that is a part of
the personality are people are not ready to learn new things okay So if they are not ready to learn new things
okay and then they are not able to develop themselves so it is very very important that
you need to create a system environment with the willing to learn new things similarly
there also ready to learn certain things which may not be useful for them but if and at the
same time there are ready to learn and willing to unlearn all certain things which are not
of a very useful probably they would be adopt new things probably that would create better
job performance for them Similarly they also literacy that they are
able to control themselves okay and they should directed to learn on their own and that is
why most of the admissions have created systems and processes and also linked what that were
going to learn something level to be not only motivated and encouraged and appreciated with
maybe also rewarded and the important thing is the bottomline is the company will grow
you will also so grow Try to link the growth and development of
the people with the growth and development of the people both in terms of finance and
non financially issues so one important point that I have discuss that day how you can link
the personality professional attitudes of that workers and that developing their core
competencies of workers So these are the important activities or skills
which need to be develop right like they are thinking in a skill they need to learn continuously
they have to our work in a team and they try to innovative and then they have to see that
how they can do things in their own way so when I talking about the core competencies
of the knowledge workers which is very very important to apply knowledge to work
more effectively So if look at this skills include things thinking
a skills okay that how can do things with its how to do process information how you
to solve certain problems okay so if you look at thinking skills it relates to similar things
that is decisionmaking and problems solving so if you have developed this skills probably
you are able to look at the decisions in a more rational way And similarly you will be able to solve problems
that comes to you and that would help you to perform a better and that is how you can
link your goals and objectives with the objectives of the organization and the important issue
is that learning never stops okay so I was talking about that you need to continuously
go for un learning and re learning and re learning is learning of new things knowing
new way of things experimenting with a new things coming out with new ideas And that is possible when you learn and develop
yourself continuous and similarly you should unlearn those things which have of off late
and outdated because if you stop Learning probably what will happen become off late
outdated and that is why it is very very important continuously learn and then you also need
to work in teams because if you are work in teams probably of that helps you to do certain
things like problem with work in a more collaborative environment A where to cooperate and help each other and
that is a that is where it is required to coordinate your activities with other were
other people are nothing and if you do go for this kind of things probably to more innovative
in and ultimately you need to experiment with you need to develop lateral thinking and thinking
out of the box that how you can think out of the box that is how can be more creative
in approach Or how can develop or how can think about
new ways of doing things or how you can experiments with new things provided organization for
these kind of things and so the second what most important thing is that you need to ensure
that the in knowledge economy people develop those little competencies so that they are
able to apply a new knowledge in the organization Third is facilitating culture is that we are
talking about is the culture is a very important factors okay so you will have to create a
culture of knowledge sharing so that people are ready to share their knowledge with each
other and that basically benefit that KM thing to develop KM system in a better way If you are going to share the knowledge and
advantages that to be able to transform knowledge as a knowledge into explicit form okay and
how are going to do it either that talked about it collaborations to team effort okay
through incentives you can encourage and motivate people to come out with knowledge sharing
and then also need to is ensure that the top management commitment support for knowledge
sharing is available to you And then you have to see that how employees
things about the these kind of thing that is happening in the system because if they
thing that the things are being transform slowly okay and it is helping them then and
they are going to be benefit out of it probably they could find out of this kind of system
Similarly there find that of a some transformational changes are going to be there and this is
how the going to help the organization And this is what they need to learn for need
of radical a lot of formational changes which is likely to happen in the system probably
they would motivated far that provided you have created a culture in the organization And then you the last point here is having
a KM strategy when we are talking about KM strategy that it is very very important so
the knowledge management strategy should be designed in such a way so that were able regularly
manage update your knowledge management system okay So you need to maintain an updated knowledge
management system regularly So that it does not become updated okay make
sure that experts are able to provide their knowledge are insides which is being which
is available tacit farm and it is being captured by are knowledgeable developers explicit farm
and similarly was so need to ensure that capabilities of the people are aligned with these kind
of things So that they are able to make use and create knowledge okay And also make sure that you have a bit would
you to user interface for access of the information so that you can access these kind of information
and you should also understand what is happening the meaning and the values of a different
kind of activities that is happening how KM system is being strategically aligned with
the goals and objectives of the organization in what way it is going to add value to the
business okay Similarly also need to see that the goals
and objectives of the organization is percolated down to the unit level to the department level
in the Individuals so that you you can see way you are going to contribute to the goals
and objectives of the operation okay through departments its units okay and you also to
see that you need to create a learning system in the process in organization through which
you continuously learn Scrutiny development activities system you
also need to develop a good HRD system for employees development so that individuals
will learn continuously and if individuals are learning this with and that is nothing
else but that is how organization are learning and any formations are learning probably going
to minus knowledge in better way there could be more creative and innovative Similarly also need to identify assets in
the knowledge okay what are the different knowledge areas were you have core resistant
which could try to complete advantages so if are able to identify your assets in terms
of knowledge that you have probably you can make better use of it and then make sure that
people have better interface to make use of these knowledge access in order to be productive
and effective Now if you look at the some of the current
issues of knowledge management Indian companies this wide gap so far infrastructure concerned
and as culture is concerned is so these are two major issues today so cultural diversity
as well as Infrastructure gap okay which is happening okay in a country like India so
this is available important issues when I am talking about cultural diversity insular
we have people from different cultures okay So whether this culture then facilitate are
not those this can also be used as strengthens and weakness okay because each culture talks
about something that is good okay this is going to organize them this are the cultural
diversity probably you need to use this them have different cultures and then you see that
how it would be integrated okay and the important issues infrastructure gap this a lot use gap
between infrastructure of many public and private organizations And that it is you will find that you need
to create are infrastructure which could be related to IT and non IT part both so that
you are able to develop good knowledge management system okay If you look at many government
distributions okay are you will find that they do not have the infrastructure that IT
infrastructure that is required many private sector have put infrastructure okay Similarly also to find that we are talking
about the infrastructure that is required for a good knowledge management system in
our nations you need support from various stakeholders okay maybe you need a political
support from the government also need social and economic support which is a very very
required to able to fulfill the infrastructure gap which is currently existing Now we are talking about external factors
that is nothing else but environmental factors okay and these external environmental factors
basically are going to impact organization so for example how IT is going to help you
whether it is enabler or whether it is creating certain constraints so IT is definitely an
enabler so if you look at how environmental factors are going to interact with organization
variable So that you with find that yes IT has a mature
IT has a major role play you need to create IT infrastructure in place okay I will make
sure that it does not create any kind of constraint and that is how your you will be able to create
and protect knowledge resource okay and then important things is we are been talking about
the leadership structure and culture issues it is very very important and I early talked
about that yes commitment and support from the disease required You also need a structure in place where you
have the knowledge officers Chief knowledge officers chief learning officers who are going
to reports through it to the CEO and ensure that knowledge management activities takes
place and similarly also need to create a knowledge sharing culture so these are the
contextual factors which is very very important for the organization And also ensure that your IT your employee
attitudes and behavior the structure dimensional okay which are going to influence your knowledge
processes are much more sustainable otherwise you are not going to benefit okay from a knowledge
management system Now I am to going to talk about another important
issues is very very important that a on a global scale there is a award is being given
for effectively using knowledge management system and this is no rise most admired knowledge
economy award this is known as MAKE award it basically talks about how organization
are transforming its tacit knowledge into explicit knowledge okay And how they creating inflectional capital
okay and that is how it is adding value the business okay so if you look at the MAKE award
you will find that there two global companies that is Accenture and Microsoft okay which
have been recognized in the global make winners every year since it has instituted in 1998
so these are make a what is being used as a criteria to see that whether the organization
is really able to transform its tacit And exquisite knowledge for the benefit of
the organization and create better intellectual capital so these are the only two companies
which have been the winners If you look at the criteria okay for this
are most admired knowledge economy winner are they have a seven dimensional that used
that is how they have been able to the develop knowledge workers from management leadership
which have been able to deliver knowledgebase product services solutions okay whether you
have been are able to appreciate the knowledge intellectual capital okay Whether you have been able to create a collaborative
the enterprise knowledge sharing whether your been able to create an null learning organization
that is continuously improve inverted simple that is the organization that is able to continuously
improve and innovate itself and that is when you are called learning organization and whether
your are able to add value to the business are reliable able to create value for different
stakeholders And finally able to able to transform enterprise
knowledge into shareholder value okay now if you look at the case of Indians three Indian
firms have been able to are been the list that is TATA group Infosys and Wipro India
and these are actually a part of the new global award winners out of 30 companies in 2016
at least TATA groups Infosys and Wipro India they have make it to the list and they are
part of the MAKE award winner So this shows that these three companies have
been able to do a lot of work at least they have been able to work knowledge workers in
the develop knowledge workers they have been able to deliver knowledgebase product and
services they are able to create intellectual capital they have created a culture of knowledge
sharing and they have been continuously improving innovating themselves and the lead delivered
value to the organization And if you look at some the important findings And it is so that yes these companies which
are in the list have been able to manage their knowledge very well which has resulted in
a big dividends for the organization them what gone for high revenues increase their
profit margins have been increased market sharing profits of one of it okay and they
have created knowledge driven culture and develop the knowledge workers through senior
management leadership And they have been able to see that they are
able to train and develop of good knowledge workers and that is how the experience of
the knowledge management especially IT companies considers similarly Other certain issues which suggest that they
done it that an to look at certain issues like people related issues will need to develop
s resultant capabilities of the people to create learning organization and available
and your are yet to work in partnership with your different stakeholders and customers
Similarly many of the awardees have not been able to adjust the digital world of the social
media and the customizing of the customer experience experiences that is willing to
work If they are able to it do it probably would
be able to create a better is for the organization and to compete by that thank you very much

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