Business Strategy: What is Inbound?

Business Strategy: What is Inbound?

Hi there! I’m Lindsay with HubSpot Academy. Let me introduce you to the world of inbound and provide you with a big picture view of everything your business needs for a successful inbound strategy. First, what is inbound? Inbound is…

Business Strategy: Transforming Funnels to Flywheels to Grow Better

Business Strategy: Transforming Funnels to Flywheels to Grow Better

– Hey, it’s Kyle from HubSpot Academy. Let’s talk about funnels. Chances are you think of your business as some kind of a funnel, with a fairly large number of people knowing about your company and a smaller number of…

Sales Process: Optimizing the Buyer’s Journey

Sales Process: Optimizing the Buyer’s Journey

– As is the case with everything inbound, it’s important to understand your potential customers. How they think, the answers they seek, and the path they tend to take to find a solution. Because audiences can vary widely based on…